One of the fastest growing social media platforms, Instagram has quickly gained over a billion active users.
In recent years, Instagram has evolved from a simple photo-sharing app to a powerful digital marketing tool used by influencers and businesses of all sizes to reach their target audiences.
According to Instagram Business, 60% of people use the platform to discover new products, 80% of them follow at least one brand, 200 million accounts view a business profile every day, and 66% of profile visits are from non-followers.
Similar to Tiktok and Facebook, social media marketing on Instagram is at an all-time high.
If you want to learn how to make money on Instagram, you need to not only increase your follower count, but also have the right business model.
Where do you start?
In this article, we’ll introduce you to the best strategies you can use to make money on Instagram this year.
Let’s get started.
Disclaimer: This article contains affiliate links for which I may receive a small commission at no cost to you if you purchase a plan. However, these are the tools I’ve reviewed and recommend without reservation when it comes to making money on Instagram. You can read my full disclosure of affiliate links in my privacy policy.
How to Make Money on Instagram.
There’s a lot of money to be made on Instagram: A recent report by Hopper HQ claims that Kylie Jenner receives around $1.2 million for a single post on Instagram. Of course, if you’re not one of the most famous celebrities in the world, your estimated earnings may vary depending on the number of followers, engagement, reputation, and more.
In this article, we’ll introduce you to the best ways to make money on Instagram:
1. Promote Affiliate Links.
To make money with affiliate marketing, you need to join high paying affiliate programs so that you can add affiliate links to your Instagram and make a commission on the sales you generate.
If done right, affiliate links can make you a lot of money.
As you can see from the blog income reports on this site, I bring in over $80,000/month, mostly through affiliate programs.
To achieve this, you should sign up with affiliate networks like Shareasale, Clickbank, Awin and Impact. You can also join individual affiliate programs directly on a company’s website or by searching: “COMPANY + affiliate program”.
Since Instagram has a solid user base of engaged people, it’s a perfect place to promote affiliate links.
Regardless of how many followers you have, you can include a clickable link in your Instagram bio. Fashion blogger Sophie Shohet, for example, uses this feature to promote affiliate links:
Instagram followers pay close attention to Instagram posts, so using captions that inform about affiliate marketing links is a great way to attract attention. However, all links in Instagram posts aren't clickable, so adding a URL isn't the best idea, as readers will have to manually copy the link from your text. Therefore, it's better to write a call to action asking readers to click on the link in your bio. One note: it's important to disclose affiliate links as you'll receive a commission for each sale.
2. Sell Physical and Digital Products.
In recent years, Instagram has become a strong revenue generator for the right eCommerce shop. As people actually use Instagram to discover and buy products, more features for business accounts have been introduced, such as in-app checkout, shop button, product tags, and purchasable stickers to simplify the shopping process. A brand new tool you can use to sell products on Instagram is Square Online. This tool takes Instagram posts from your feed and turns them into a fully purchasable website in 3 easy steps: 1. connect your Instagram business account to Square. 2. Highlight the items in your Instagram posts that you want to sell. 3. click "Publish" and launch your own website. Since it's difficult to sell products online only through Instagram, it's a good idea to have a website as well. And this new tool from Square Online makes that easy. You can use Square Online for free and only pay the transaction fees. Then you can upgrade to a paid plan when you're ready to create a website with your own custom domain. For other options, you can opt for an e-commerce platform or website builder to create an e-commerce website and then use Instagram as another marketing channel. If you're a beginner, you could also start a dropshipping business so you don't have to ship your products or handle returns yourself. Another option is to learn how to sell on Amazon and promote your products that way on Instagram. In any case, you'll need to add links to your content in your Instagram account. Just write a call to action and include a website link so that interested followers can learn more about your offer. And if you've switched to an Instagram Creator account, you can create Shoppable Posts to sell physical products inthe app. Take a look at how you can do this:
From cheap cosmetics and second-hand clothes to luxurious apartments and expensive cars, people buy all kinds of products on Instagram.
No matter what you sell, your potential customer is probably there. However, it’s important to find your niche and look at the competition by searching for hashtags and keywords you want to target.
3. Publish Sponsored Posts.
Influencer marketing is on its rise, according to Social Toaster: 92% of individuals trust word-of-mouth recommendations, 76% of people say that they’re more likely to trust content shared by common people than brands, and 82% of customers want to get referrals from friends before making a purchasing decision.
Simply put, people seek out peers’ recommendations, so it’s no wonder more and more brands reach out to influencers to get shoutouts for their brands.
Since users crave transparency on Instagram, all influencers need to disclose sponsored posts, according to the Federal Trade Commission (FTC) guidelines for online advertising. And here’s how a sponsored post may look like on Instagram:
Want to know the best part? There’s no need to have a solid following to start making money with sponsored posts. When choosing the right influencer, most brands pay close attention to the engagement rate, so even big brands like Dunkin’ want to work with nano- and micro-influencers.
Since these influencers have in-person interactions with the majority of their subscribers, they deliver better results, which means you can get an offer even if you have less than 1,000 followers count on Instagram.
4. Become a Brand Ambassador.
Sponsored posts work well on Instagram, but most companies want to establish long-term relationships with influencers, so they seek out brand ambassadors who can promote a company in a positive light on a regular basis.
Since Instagram is the most preferred channel for influencer marketing, it’s a perfect place for users to find brand ambassador programs and collaborate with companies to promote their products. Large brands also frequently send free products to influencers so they can review and promote them.
Most brand ambassadors sign contracts with brands to promote their products. And to get better results, brands need to find an influencer who has a following that represents the target audience. For ambassadors, this means a great opportunity to make money as the standard salary for a brand ambassador is somewhere in the $40-50,000 range.
Micro-influencers in a specific niche are often more valuable to brands than major celebrities as they have a more engaged audience.
5. Create Visual Content for Sale.
It's no secret that Instagram is a visual platform: people upload more than 100 million photos and videos every day. But to stand out from the crowd, it's not enough for brands to upload polished professional photos of their products. Modern customers crave authenticity, so they pay close attention to user-generated content. In fact, most consumers believe that UGC is 35% more memorable than other media, which is why businesses of all sizes should be posting content created by their customers. Simply put, it's your chance to sell the photos and videos you create. In the travel industry, companies of all sizes invite real travelers to take photos showing their experiences staying at the brand's hotels and receive free accommodation and payment in return. Publishing user-generated content in the travel industry yields great results. The small New Zealand town of Wanaka, for example, saw a 14% increase in tourism traffic after partnering with Instagram influencers who shared the
6. Provide Social Media Marketing Services.
It’s no secret that Instagram has strong sales potential, so more and more brands want to use this platform to promote products, reach out to the target audience, and increase sales. According to Business Instagram, over 25 million businesses and 2 million advertisers are on the platform.
The competition is growing, so brands need professional assistance if they want to cut through the noise. In other words, social media marketing services are in great demand.
7. Write Captions for Businesses.
The days when only big brands could afford Instagram marketing are far behind us. Today, brands of all sizes want to use this platform to promote their products and services, and 92% of small businesses plan to invest more time and effort in social media marketing.
While big brands have a great in-house content creation staff, entrepreneurs often seek out freelance talent to reduce social media marketing costs. Thus, they often want to find creative specialists who write captions for their businesses at a low cost.
Take a look at the most popular online workplaces like Freelancer and Upwork, and you’ll find hundreds of offers like the one below:
To get a full-time job offer, you need to prove that your application stands out from the crowd, and the best way to do it is to show your social media marketing writing portfolio. Plus, you need to run your Instagram page creatively so that interested employers can see examples of captions you write. The more creative and engaging your captions are, the more potential clients you can hook.
8. Make Instagram Stories Masks and Filters.
Back in 2016, when Instagram copied Snapchat’s short-lived content and launched Instagram Stories, no one could have predicted the booming popularity of this content format.
Today, over 500 million people watch or create Instagram Stories daily. Since this type of content is available for a limited period of time, people are highly engaged, and it gives brands more opportunities to hook their target audience.
What is more, companies create Instagram Stories masks and filters to prove their niche expertise and promote their products. While some companies have in-house designers who create filters for their brand, other brands want to collaborate with talents who specialize in Instagram masks and filters.
And if you’re interested in creativity, you can build an income stream on Instagram as the Spark AR Studio allows all users to create AR filters for Instagram Stories. For example, Brend Cardenas uses her Instagram to promote Instagram filters she creates:
With the growing popularity of Instagram Stories, there’s no doubt that ephemeral content is the future of social media. Thus, making Instagram masks and filters is a great way to showcase your creativity and earn money on the platform.
9. Find Freelance Clients.
Instagram is not just about posting cute photos of your puppy. Since we’ve hit the 1 billion active Instagram users milestone, it has become a wonderful platform for networking, especially for people in the creative fields. Today, more and more professionals use this platform as an online portfolio.
No matter what you do for a living, whether you’re a filmmaker, ghostwriter, or public speaker, you can utilize Instagram to find clients.
Case in point:
When people dedicate their Instagram accounts to work stuff as Jing Wei does, it’s easy to understand that they can be interested in finding new clients. Moreover, you can always use your Instagram bio to tell your visitors that you’re open to finding gig jobs. Here’s a good example:
Furthermore, you can stay proactive and offer your services – just find an Instagram account that must be interested in working with you and slide in their DMs.
For example, Al Falk is a web designer who uses this technique to find freelance clients, and it gives results.
All in all, the key to success is to stay credible in your niche, so it’s important to showcase your work on Instagram and tell your visitors that you’re open to new freelance opportunities.
Tips To Make Instagram Work For You
The following are some of the tips to meet in mind to make Instagram work for you.
Find your niche
Having an Instagram shop is a great way to attract your target audience and sell more than you would through social networks.
To choose the right niche for your business, it is important to research carefully. If possible, try to live in this world rather than approach the issue from an intellectual point of view: eat, sleep and breathe it!
Authenticity is key
People love authenticity. Thanks to your photos, they will get a glimpse into your life. Besides that, Instagram is also an excellent tool for building up your personal brand.
To stand out on Instagram, you need to create stories that are truly yours and share them with the world!
The Instagram algorithm is based on the relevance of your posts. In other words, if you post original content that is valuable to your followers, they will see it in their feed more often!
Learn how to market yourself
In all your marketing channels (whether it’s Instagram, Shopify, Tiktok, or anything in between), marketing is one skill you must have.
To get started, marketing your product is easy by sharing personal stories of everyday experiences to give you a hint at how it’s used.
Be transparent and build trust
Whether you are running Instagram ads, creating reels or doing an Instagram live, it is important to be completely transparent. In other words, all your communications should be clear and easy to understand!
People do business with people they know, like and trust. Therefore, building a brand that your customers want to engage in conversation with is an integral part of online marketing.
Provide amazing customer service
If you sell products on Instagram, your online store should be designed to provide exceptional customer service. And if you are just starting out, using a Shopify dropshipping store is the best way to do it!
Do not forget that Instagram is above all a community. You sell your products on Instagram in order to get into conversation with people who love them as much as you do.
If you want to make money online, you should not only focus on selling products; it’s also important to provide support to your customers and develop a customer base.
If you want people to trust in you, you need to take care of them and be reliable.
How Much Money Can You Make on Instagram?
Celebrities can earn a lot of money by posting on Instagram. In fact, the highest paid social media influencers get anywhere from $8,400 to $1.2 million per post. Obviously, your income depends on your reputation, your number of followings, and your ability to grow your Instagram over time.
To calculate your estimated earnings from your online presence and social accounts, it’s important to calculate your engagement rate. Why? Engagement shows that your audience is active, so it’s no wonder that influencer prices and costs depend heavily on this metric.
Views and clicks don’t mean anything unless users take action.
The formula is pretty simple: Combine the number of likes and comments per one post and divide it by the number of followers, then multiply by 100:
No matter what your engagement rate is, there is always room for improvement. The main idea is to find your niche and promote your services so that your income can also grow.
How to Make Money on Instagram FAQ
Can I sell products on Instagram?
Yes, you can sell products on Instagram with Shoppable Posts. However, it’s best to use an ecommerce platform in unison with Instagram to increase your sales channels. Here are the steps to get started:
1. Create an Instagram account and convert it to a business profile.
2. Make sure that you have a Facebook Page with an active product catalog.
3. Ensure that you are selling physical products, as services aren’t allowed.
4. Once eligible, you can add product tags to your individual posts. To do this, select a photo you want to tag, tap on the product in the photo, enter your product name from your catalog, and click done.
Can I make money with 1,000 Instagram followers?
You probably won’t make a lot of money with 1,000 followers, but it’s still possible. Brands typically pay anywhere from $10 per 1,000 followers to $500 for every 1,000 followers depending on your niche and engagement.
If you have around 1,000 followers and want to make money, you should look into coupling your Instagram with other marketing channels.
For example, you could learn how to start a blog and link to your digital products or affiliate marketing articles from Instagram. Additionally, you could sell products on your own website with an ecommerce platform. While you won’t make much money with 1,000 followers, omnichannel marketing strategies can boost your income from other channels.
How many followers do you need to make money on Instagram?
The amount of followers you need to make money on Instagram varies depending on your industry. While you can make money with 1,000 followers or 1 million followers, make sure to focus on engagement.
Micro-influencers with a highly-engaged audience can be more valuable to brands than huge celebrities with millions of followers. Remember, brands don’t just want impressions and views, they want users to take actions – leads, email sign-ups, and sales.
How do I get Instagram followers fast?
In order to quickly grow your Instagram and build up your follower count, there are many different strategies. Here are some of the top ones to try:
1. Plan an Instagram social media marketing strategy based on your target audience.
2. Create a well-planned bio and profile.
3. Have consistent branding and color schemes.
4. Start sharing high-quality content and promote via other social channels.
5. Use a hashtag tool to find relevant hashtags and add up to 30 to each post.
6. Schedule and post on a consistent basis.
7. Run contests, giveaways, sweepstakes, and provide promo codes to entice users to follow you.
8. Use influencer marketing tools to connect with other influencers in your niche and work to get featured on their accounts.
9. Use Instagram advertising to pay for more followers.
10. Join Instagram communities in your niche and be an active member of the community.
How many Instagram followers is considered average?
While the number of followers vary widely by account, the average number of followers is considered to be around 150. There are many profiles with 100 followers or less all the way up to millions of followers.
If you are an individual with a personal account or a small business, you may have a lower follower count. The key is to maintain an engaged and active audience rather than focusing on vanity metrics.
How do you get sponsored on Instagram?
Getting sponsored on Instagram requires a lot of work and a consistent approach to growing your follower count. Most of the time, you’ll have to pitch for paid sponsorships rather than brands coming to you. Here are some tips to get sponsored:
1. Define your brand and deeply know your audience.
2. Post consistently with hashtags and geotags.
3. Tag brands in your posts that are in your niche.
4. Include contact information and links in your bio.
5. Start reaching out and pitching paid sponsorships.
The Bottom Line.
Instagram is one of the fastest-growing social media platforms with the highest engagement, so it’s easy to make money on the platform if you use it the right way. From sponsored posts to social media marketing services, there are many creative ways for anyone to make money on Instagram.
Ultimately, putting time and effort into Instagram is a great investment that builds over time. And it’s never too late to jump on the bandwagon and start the monetization of your Instagram account.
Check out my reviews of the best social media management software to accelerate your growth this year.